The food industry is embracing sustainability. What does it mean?

Keith Currie, who runs a 300-acre grain and oilseed farm in Collingwood, Ont., has long grown used to being told that farmers need to focus on sustainability.

“It’s hugely difficult to pinpoint,” said Michael Mikulak, executive director at Food and Beverage Manitoba, which represents food-processing companies. He’s a former small-scale farmer and food activist who, until recently, taught a course on sustainability at McMaster University.To the average consumer, sustainability in food implies environmental measures – for example, reducing greenhouse-gas emissions, carbon footprints or food waste.

“It’s clear that the marketplace here and abroad is increasingly expecting the producers and suppliers of food to account for sustainability,” said David McInnes, the former Canadian Agri-Food Policy Institute president who leads the coalition. A pilot version is expected to be published next year and will paint a picture of the country’s food system as a whole. They’ve yet to decide whether that will take the form of a letter grade, a number or series of numbers.

Mr. Mikulak said it’s the absence of such data – and the potential for a large coalition such as this one to help fill in some of those gaps – that makes the project meaningful. Still, the proposal is not intended to provide a direct comparison between companies, farms or even sectors – at least for the time being.

This has raised questions about whether such an industry-led group can be relied on to hold itself to account.

It means that Bill Gates owns most US farmland, taken out of production, because he wants you to eat his artificially 'printed' meat, and cockroaches.

Food sustainability is reliant on the administration of global markets. The Coservative disavowel of international institutions that encourage cooperation amongst nations doesn't fit this norm.

This

I wouldn't know what your article means, I do not and will not pay a subscription to be fed propaganda..

Were boned

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