Game liquor’s new instore shop stocks 34% more booze – its aisles are also more trolley friendly | Businessinsider

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Massmart-owned retailer Game has just introduced a new store within a store format for its liquor business, allowing customers to shop a more comprehensive selection of alcohol within its traditional Game store. | BISouthAfrica

Game just opened a liquor store within one of its traditional large format stores.and has a broader range of alcohol products with an emphasis on spirits and wines.

The new store stocks 34% more alcohol products than you would find at its typical standalone stores with a stronger emphasis on spirits and wine, Duval van Rhyn, vice president for operations at Game, told Business Insider South Africa. It eventually plans to introduce a wine club-like programme where customers can participate in wine tastings.

 

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