Restaurants say ban on ‘meat’ names for veggie products is straining business

products say they have received little guidance from the government on labelling terms for plant-based products after the department of agriculture, land reform and rural development’s decision on August 16 — since successfully interdicted — to “seize meat analogue products” that are using names prescribed for processed meat products.

“We are faced with many challengers in the plant based industry in South Africa, mainly from sourcing products and the sustainability of the business. We have noticed that with the onset of the pandemic and the economic climate at the moment we are seeing customers shifting away from plant based healthy lifestyles. My view is that people have bigger problems in their mind than saving the cows or spending a little extra to eat healthier,” said Nichele.

“We’ve actually had to go about changing and finding new ways of naming things like ‘burgers’ and ‘patties’. Small businesses are having to pay designers to redesign their packaging. They’re having to scrap all packaging. It really feels like a pull back from the animal agriculture industry,” he said.

“We have already seen products like Beyond Meat temporarily not being imported into the country because of the uncertainty, so there have already been economic effects, and if products are seized, there will be even bigger consequences,” he said. “Some of the companies are having to consider whether to put their staff on short-term contracts or shorter hours. The South African economy is already difficult to navigate for many businesses. Right now they are still dealing with the fallout of the Covid-19 pandemic, inflation, rising fuel costs, load-shedding and other factors. Many of these businesses were already feeling financial pressures and this kind of legislation is completely unnecessary,” he said.

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