WSJ News Exclusive | Alcohol Delivery Company Drizly Debuts Ad Platform, Hires New Marketing Chief

  • 📰 WSJ
  • ⏱ Reading Time:
  • 14 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 9%
  • Publisher: 63%

Россия Новости Новости

Россия Последние новости,Россия Последние новости

Uber-owned alcohol delivery service Drizly is the latest business to launch its own retail advertising division

Retail media as a whole went from generating $88 billion in advertising revenue last year to $101 billion this year, accounting for 11% of total ad sales and 18% of digital ad sales on a global basis, according to GroupM, the media division of ad holding companyAlcohol’s status as one of the most heavily-regulated consumer goods categories limits brands’ ability to market their products relative to most other categories.

Drizly has collaborated with most of the top 50 alcohol suppliers and plans to increasingly pitch midsize and emerging brands that are interested in reaching its core demographic of millennial and Gen Z drinkers, but work with limited budgets, Mr. Patel said.

 

Спасибо за ваш комментарий. Ваш комментарий будет опубликован после проверки

Iran's internet connection will be completely restricted soon! I hope even after that, we won't be forgotten... مهسا_امینی MahsaAmini

Meta is helping the Islamic Republic in its war against Iranians. Although the internet is temporarily/partly back, Iranians can't use WhatsApp , and Meta censors content that Iranians post on instagram about the IranRevolution MahsaAmini مهسا_امینی OpIran be_our_voice

They filter every social media. They will cut the internet for us. If you don't hear from us anymore, we want you to know that the government cut off the internet and we can't send our voice to the world. Please help us. مهسا_امینی MahsaAmini IranProtests iran

Mahsa amini is a twenty two yo iranian girl who was killed by the guidance control patrol (police for compulsory hijab) due to severe beating. Please bring the voice of iranian poeple to the world. MahsaAmini مهسا_امینی

All alcoholics need is more access. 🙄

Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:

 /  🏆 98. in RU

Россия Последние новости, Россия Последние новости