The outcry swelled after demonstrators on a Los Angeles overpass unfurled a banner Saturday praising Ye’s antisemitic comments.
“I would have liked a clear stance earlier from a German company that also was entangled with the Nazi regime,” Josef Schuster, president of the Central Council of Jews in Germany, the main Jewish group in the country where Adidas is headquartered. Despite the growing controversy, Allen Adamson, co-founder of marketing consultancy Metaforce, believes that Adidas’ delayed response was “understandable.”
In the hours before the announcement, some Adidas employees in the U.S. had spoken out on social media about the company’s inaction.LinkedIn post
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