if they're interested in selling products directly to consumers through the video-sharing app.
"TikTok Shop is an innovative new shopping feature which enables merchants, brands and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, and the product showcase tab," a message on the official site reads.Although the site to register a business to sell on the platform is up and running in the US, it's not available to every business owner.
According to the TikTok sign-up site, merchant corporations must provide a US company registration document to apply while individual sellers need a US-issued passport or driver's license. Applicants can expect a response a day or two after submitting. said the app is only inviting select businesses to sign up, but it's unclear which companies received the invitation.
The Bytedance-owned app advertised"higher quality traffic,""better consumer experience," and"seamless creator collaboration" to merchants who register."The commission fee for each product sale is 5%. This is reduced to 1.8% for the first 90 days after successful registration, and then the commission rate reverts back to 5% after the 90 days," the site explains.