Going for woke: Companies treading a fine line on social licence

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Going for woke: Companies treading a fine line on social licence | SimoneFoxKoob

with Alinta Energy over climate concerns, and Fremantle Dockers fans have raised concerns about the AFL club’s partnership with Woodside Energy.after the rapper’s anti-Semitic comments provoked widespread condemnation.Companies considering their social responsibility is nothing new. But business leaders say navigating social issues is increasingly complicated.

“Environmental progress cannot and should not come at the cost of social inequity. And governance is the thread that binds them together. E is often easier to measure, S is harder. But just because it’s harder, it doesn’t mean that we don’t pay it enough attention.” The Ethics Centre’s executive director, Simon Longstaff, has worked as a consultant with businesses to help them navigate this tricky terrain. He says what has changed in recent years is greater levels of transparency, driven by media and technology. Companies need to be authentic and sincere; gaps between a company’s actions and what it stands for can be irreparably damaging.

“The employee said, ‘The sad thing is I don’t run in my Rio Tinto t-shirt’. It hit me like a ton of bricks,” says McKeon. “He no doubt had run in the old t-shirt for years and hadn’t thought much about it. But then decided not to because of the embarrassment of what the company had done.”It reminded McKeon how much the reputation and responsibility of a company matters to its employees.

Companies’ decisions to be outspoken on social issues are rarely made on the fly, says McKeon, and are increasingly discussed around the board table. But they are never easy and are not for the faint-hearted.“The real challenge for contemporary management is not only to recognise that shareholders are still key ... but to actually bring the shareholders along on what is the right journey,” he says.

“It’s a bit like the conversation about diversity in the boardroom was 10 years ago. That started shifting from being seen as virtue signalling to chairs saying actually this is important for our board and for governance,” she says.AICD head of governance Louise Petschler Hughes, a former chief executive of New Zealand’s capital markets and financial services regulator, group general counsel for Tabcorp and the chief risk and legal officer at UniSuper, told the older man he was concerned that reputational risk was not being considered seriously enough by the bank. It should be front of mind, he argued, and added as a regular agenda item at meetings.

 

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SimoneFoxKoob It's not really a fine line it's just lying to get sales from a demographic. The execs just want to line their pockets.

SimoneFoxKoob I stopped drinking Coopers, watching sports, and avoiding Certain shops because they went ‘woke’.

SimoneFoxKoob

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