Freedom would be less competitive after Rogers-Shaw merger, expert tells tribunal

“The proposed remedy would create an entity with less competitive strength than Shaw prior to the initiation of the merger,” he said. Quebecor Inc.’s Vidéotron subsidiary is in the process of acquiring Shaw’s Freedom Mobile for $2.85 billion.

Davies, who has a business and technology expertise in mobile and digital domains, said Shaw’s ability to compete strongly and evolve its network came to “more or less a dead halt” after its merger with Rogers was announced in March 2021. Shaw was ready to deploy 5G but due to the announcement, Shaw could not participate in the spectrum auction and stopped migration to 5G, he added.Article content

He said the merger will greatly reduce Freedom’s competitiveness as a wireless business due to weaker product offerings, target customer base and distribution, loss of economies of scale, lack of access to Wi-Fi hotspots and reduced ability to differentiate on the basis of reliability. A combined Freedom-Vidéotron would also lose distribution advantages Shaw-Freedom had, said Davies. These include losing access to Shaw’s mobile business physical distribution channels, digital channel and brand awareness, he said.

It’s not competitive now

Uh oh… don’t tell the convoy crowd. 😉

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