Supreme Court takes up Jack Daniel's case against dog toy company

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Jack Daniel's is arguing an Arizona-based company is breaking federal trademark laws with dog toys that resemble their iconic whiskey bottle.

ByJack Daniel’s Whiskey has a bone to pick with a dog toy company, and the Supreme CourtVIP Products, an Arizona-based company, makes dog toys that resemble Jack Daniel's iconic whiskey bottles. The"Bad Spaniels Silly Squeaker" toys are labeled"43% Poo by Vol." and the"Old No. 2 on Your Tennessee Carpet." Jack Daniel’s is arguing that the toys are a violation of federal trademark rights and tarnish the company’s brand.

"It is ironic that America’s leading distiller of whiskey both lacks a sense of humor and does not recognize when it — and everyone else— has had enough," the brief states."VIP has never sold whiskey or other comestibles, nor has it used “Jack Daniel’s” in any way . It merely mimicked enough of the iconic bottle that people would get the joke.

Several companies including Campbell's Soup Co. and Levi Strauss filed motions in support of Jack Daniel's urging the high court to clarify trademark laws and when they allow such parodies. "We are pleased that the Supreme Court has decided to hear this case," said Courtney Armour, the chief legal officer for the Distilled Spirits Council, a trade group that represents major spirits brands, including Jack Daniel's parent company Brown–Forman."The alcohol beverage industry has long worked to ensure that our products are advertised in a responsible manner and trademark infringers can severely jeopardize these efforts.

 

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The enemy has poisoned over 40,000 with food on the assembly lines illegally and killed 20,000 on the streets driving cars illegally.

How many times are you going to post this same story?

Get a sense of humor, JD.

Posted a dozen times LAST WEEK. Stop 'recycling' stories! 😨

This is so dumb.

How stupid.... JD should be paying for the free advertising, not whining about it.

I'm not a trademark lawyer, but Jack Daniels doesn't seem to have a paw to stand on.

I understand the importance and sensitivity of brand protection - but we’re paying the highest court in our nation to settle this pissing match?

Seems petty.

Sounds like someone… … … …is drunk on power.

There is no such thing as bad press. Why not just buy the company if you are so worried about an image of a dog chewing up your icon? They are selling more toys than ever because of you attention on them.

why do I find this story so funny 😂, they both fighting for the rights to be able to get us drunk and ultimately get us killed as well.

Please just look at what your worried about! Guess nothing more important has happened this week, you know like people being massacred and such. Get your priorities sorted people.

I approve of that lawsuit.

💩💩💩 what a waste of time... because of 'resembles' BULL💩

Where is Miguel Almaguer? WhereIsMiguelAlmaguer

If you don’t defend your trademark you are in danger of losing it.

They should happy about the free marketing. Dog owners may get turned on to Jack Daniels and sales can go up instead of down. Dumb complaint.

This is very important for the future of America somehow

Yeah, imagine the disappointment if the bottle you're reaching for, turns out to be a dog toy.

Seriously

I have no dog in this fight.

How would NBC react to a peacock chew toy for dogs

The pussification of america started when the lawyers took over.

If you mistake a dog toy for a bottle of Jack Daniels, you don’t need any more alcohol

Seems petty

What's wrong NBC can't you turn that into a hate crime also like you try to do daily with your bias news ?

This is just stupid.

Chill out, Jack.

We have to have sympathy for the alcoholic he might kill himself trying to get a drink out of the dog toy.

Yes. It's a well known fact that dogs can read and and know what a Jack Daniel's bottle is.

States Rights!

My dog only gnaws on Maker’s Bark!

More dumb lawsuits waisting resources.

Lol😂😂😂

Open and shut case, Watson

These type of toys, is why we have such a dog alcoholism problem in this country. They're the equivalent of giving candy cigarettes to children. 🙄

Sounds like they've been partaking of their own supply a little too much.

Well that are allowed to sell gummies, vitamins (Oprah) and drugs disguised as gummy bears.

Let it be J.D.

“You mean… there’s no actual alcohol… in this squeaky thing…?”

The court is 100% corrupt

你不过我都忘记了 我今晚喝一点杰克丹尼 😆😆😆😆😆

How dare they besmirch alcohol with a dog toy? Alcohol is supposed to facilitate the assault of teenage girls. Brett Kavanaugh is rolling over in his BEACH WEEK calendar.

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Supreme Court agrees to hear Jack Daniel's trademark case against dog toy companyThe Supreme Court agreed Monday to hear a dispute between Jack Daniel's and a dog toy company that sells 'Bad Spaniels' whiskey bottles. SCOTUS priorities 🙄 The Liquor industry's made it to SCOTUS? Interesting...
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