Amazon has agreed to make major changes to its business practices to settle antitrust investigations that found the ecommerce giant gave itself an unfair advantage over rival merchants, European Union regulators said Tuesday.promised to give products from rival sellers equal visibility in the “buy box,” a premium piece of real estate on its website that leads to higher sales.
The company also pledged to stop using “nonpublic data” from independent sellers on its platform to provide insights into its own products to compete against those merchants. Amazon also agreed not to discriminate against sellers in its Prime membership service and let Prime members freely choose any delivery service.
The commission said it has accepted the commitments from Amazon, which allows the company to avoid a legal battle with the E.U.’s top antitrust watchdog that could have ended with huge fines, worth up to 10 per cent of its annual worldwide revenue. “We are pleased that we have addressed the European Commission’s concerns and resolved these matters,” Amazon said in a prepared statement.“Today’s decision sets the rules that Amazon will need to play by in the future instead of Amazon determining these rules for all players on its platform,” the EU’s competition commissioner Margrethe Vestager said at a press briefing in Brussels.
The deal comes after Amazon offered concessions in July to resolve two EU antitrust investigations. Under the agreement announced Tuesday, Amazon made improvements to those initial proposals after the commission tested them out and received feedback from consumer groups, book publishers and academics.
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