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Morphe Parent Company Forma Brands Files for Chapter 11 Bankruptcy

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The beauty incubator, which also owns Ariana Grande's R.E.M. Beauty, Lipstick Queen, Playa and Jaclyn Cosmetics, will be acquired by lenders following a string of controversies with influencers, supply chain woes and store closures.

Business of Fashion

confirmed that Forma was exploring emergency options amid financial insecurity. Reorg Research also estimated the company was roughly $600 to $700 million in debt. Forma isn't the only influencer-driven beauty company experiencing uncertainty at the moment; on Tuesday came news that influencer-led brands Selfless by Hyram and Item Beauty would be exiting their Sephora retail partnerships. Together, these developments signal a shifting tide and a loosening grip in the hold influencer brands once had on the industry as consumers turn to the

 

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