Swatch Group positive about Chinese market recovery

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Swatch, the maker of high-end Omega, Tissot and Longines timepieces as well its eponymous mass-market plastic watches, said sales growth in China during January already exceeded the high levels seen in January 2022.

The maker of high-end Omega, Tissot and Longines timepieces as well its eponymous mass-market plastic watches said sales growth in China during January already exceeded the high levels seen in January 2022.

"In addition, lifting of travel restrictions in China will revitalise sales in tourist destinations. The sales growth in January in China reinforces the Group's expectation to aim for a record year in 2023," it said. Consumption in the country dwindled last year as cities were shuttered due to the government's strict zero-Covid policy, while Chinese tourists, who often buy watches, jewellery and other luxury goods on their travels, stayed at home.

 

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