“Digitization is a must, but that doesn’t mean tracking your consumers and their personal information,” says Ivaturi.
According to a study by Deloitte, 33% of American consumers say if they don’t get an experience that appeals to them, they will go to the next best solution. One solution that she mentions beauty brands like Ultra and Sephora are executing really well, is to offer quizzes to their first-time visitors in order to better understand their wants and needs.
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