Sneaker maker Adidas AG on Thursday said it could take a big hit to profit and sales should it decide not to sell any of the existing Yeezy products made under a collaboration with megastar Kanye West, sending shares down nearly 10% Thursday.
However, Adidas is still holding a lot of Yeezy gear it had already manufactured. And executives said that situation could lead to much larger losses this year, depending on how they deal with the surplus. Further cutting its losses with West would cause Adidas to take an even bigger hit to profit, the company said.
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