San Diego online estate planning startup Trust & Will pulls in $15M in tough market for fundraising

San Diego estate planning startup Trust & Will has landed a $15 million infusion of cash from strategic investors — a move that the company thinks will be enough to push it to profitability over the next year or so.

“When we went to the board and said, ‘Look, we have an opportunity to bring strategic investors to the capitalization table, and it will give us the cash to get to profitability,’ they liked that narrative because the market all of last year and continuing into 2023, it has been really rough times for so many companies,” said co-ofunder and Chief Executive Cody Barbo.

Customers pay a one-time fee to create trusts and wills, and they can opt for an annual subscription to store their documents on the company’s cloud service and make revisions online.

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