Oilsands companies’ ‘false’ net zero ads spur complaint to Competition Bureau

The Pathways Alliance of oilsands companies has blanketed the country with a false advertising campaign designed to influence government and manipulate public support for the industry with the highest carbon emissions in Canada, according to a complaint filed with the Competition Bureau on Thursday.

“If the Pathways Alliance wants to ‘clear the air,’ let’s start by clarifying what their ad campaign really is: greenwashing,” says Priyanka Vittal, legal counsel for Greenpeace Canada, in a news release. “The Pathways Alliance’s members continue to expand fossil fuel production, their net-zero plan doesn’t even consider all emissions — and it still doesn’t add up to zero.”

“We will continue to speak on behalf of one of Canada’s most important industries and show how we’re addressing the climate challenge.”

“If the Pathways Alliance wants to ‘clear the air,’ let’s start by clarifying what their ad campaign really is: greenwashing,” PathwaysNetZero greenwashing cdnpoli

Her again?

Hey, Climate Barbie! It’s been a while. Watcha been doin’?

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