Culture of innovation: key digital trends shaping the insurance industry

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Becoming ‘technology enabled’ rather than just ‘digitally minded’ will allow insurers to better serve clients

During the Covid-19 pandemic, the insurance industry transitioned almost overnight to a remote workforce with virtual client engagement. But if this culture of innovation is to be maintained, the industry will need to keep adjusting, especially if its strategy is customer centricity.Investment in automation Artificial intelligence and machine learning will be increasingly used to analyse large data sets, automate routine tasks and improve underwriting processes.

Security Insurance groups are a natural target for cyber attacks because they possess substantial amounts of confidential policyholder data. And the more tailored the products are, the more data is required from clients. As cyber attacks become more prevalent and cyber criminals become more sophisticated, the industry is having important conversations about cybersecurity and how to cushion the industry from attacks.

 

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