To have a healthy film business, Hollywood needs more than blockbusters

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The film industry needs to take risks on mid-level films in order to create new intellectual property and bring out audiences that aren’t interested in the ongoing superhero universes.

,” really, having cost a reported $75 million to make. But both of these franchises originated from films with relatively modest costs.

But the business lately hasn’t been set up to regularly produce these kinds of movies at the rate it used to, at least not for movie theaters. Streaming’s business prioritizes volume in order to attract subscribers, with each film backed by a short marketing push, if any at all. That makes it difficult for any individual film to have“We have completely gotten out of that mindset of how to provide a regular cadence of cost-efficient movies, so that you have that thing that gives legs to everything else,” said indie producer and former Amazon Studios film executive Ted Hope.

The top 10 movies accounted for 55% of the domestic box office last year, compared with the average of 36% from 2015 to 2019, wrote Cowen & Co. analyst Doug Creutz in a report issued Sunday. Looking at budgets, just 14 movies released in theaters in 2022 cost more than $100 million, but took up 55% of U.S.-Canada ticket sales.” and “80 for Brady” succeeded by targeting specific audiences with killer marketing hooks.

 

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We can all scream this into the void, but until the major streamers stop reducing the film production as a means to signal to shareholders in the service of juicing quarterly profits, we are SOL.

Run the story. 🚭🌎

Run the story. 🚭🌎

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