This was revealed as part of MyBroadband’s discussions with prominent companies in the South African IT and telecommunications space.
They have also seen a good response to their marketing campaigns in 2023, which helped them to increase revenue and profit.As part of this discussion, companies said they have changed how they allocate their marketing spend in recent years. The preferred marketing channels among local ICT companies were social media, sponsored articles, and online video.
The findings align with the results of the 2023 South African Digital Marketing Report, released in February.
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