The Rise And Fall Of Beauty Biz Upstart Brandon Truaxe To Be Chronicled In Doc ‘The Abnormal Beauty Company’

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EXCLUSIVE: ​​The life and career of Brandon Truaxe, founder of cosmetics conglomerate DECIEM, is set for the big screen treatment. Real Friends Media and The Donaldson Company, led by producers Lan…

Real Friends Media and The Donaldson Company, led by producers Lana Belle Mauro and Mackenzie Donaldson , respectively, are partnering to produce a doc titled, which will examine Truaxe through his most successful brand, The Ordinary.

Editors Eugene Weis and Dave McMahon will work alongside Mahabadi on the doc. Principal photography is set for a December end, with world rights still on the table. “Having lived through working at DECIEM in 2016, I was fortunate enough to witness first-hand the incredible journey of the company – the good, the bad, the ugly, and the truly incredible,” Mahabadi said.

 

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