Tesla's shopping experience is a huge advantage for the company

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A Wall Street analyst was haggled at a car dealership — and it left him wishing he had bought a Tesla

Adam Jonas, a Morgan Stanley analyst and a longtime Tesla bull, went car shopping recently and discovered firsthand what many Tesla fans have long adored about the automaker: Buying a Tesla is a lot easier than shopping at a traditional car dealership. After calling ahead to confirm the truck he wanted was in stock but in short supply, Jonas also asked to verify the dealer would let it go for the asking price, he wrote in a note to clients Wednesday.

ready to ask for thousands above the vehicle's suggested retail price, as is routine at dealerships these days. "I took a deep breath and said very slowly: 'You know, I thought this might be a problem,'" Jonas said."And handed him my phone with the screen shot clearly showing the dealer price=to MSRP for this exact stock number. He looked down at the phone and with a straight face said: 'Ok, then I guess that's the price.' I asked him: 'Look, I get it.

 

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