New force in South Korean entertainment industry: Middle-aged women

SEOUL - On March 15, fans clad in purple crowded Sejong Centere for the Performing Arts near Gwanghwamun, central Seoul. Some wore purple clothes, while others wore purple hats, scarves, brooches - anything purple representing their beloved singer.

At the Sejong Centre, the first classical music concert of the trot singer, who was originally trained in classical voice, was about to take place. Excitement filled the air as fans eagerly lined up, hoping to secure last-minute cancelled tickets for the two-day concert. A group of 3,000 fans left the port of Pohang on June 5 for a seven-day cruise trip that will visit Japan and Taiwan.Ms Choi was in her late 40s back when Korean actor Bae Yong-joon took Japan by storm following the airing of “Winter Sonata” in 2003, backed by Japanese women in their 40s, 50s and older.

In fact, fans in their 50s, 60s and older have proven to be a force that moves South Korea’s entertainment business with real purchasing power and time in the past three years.

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