Flush with cash, the Middle East is ramping up investment in soccer as a soft power push

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Manchester City's win, heavily backed by UAE money, comes as Saudi Arabia and Qatar look to ramp up their investment in soccer.

Manchester City's win, heavily backed by UAE money, comes as Saudi Arabia and Qatar look to ramp up their investment in the sport.

Manchester City owner Sheikh Mansour bin Zayed bin Sultan Al Nahyan during the UEFA Champions League final match at the Ataturk Olympic Stadium, Istanbul.Manchester City's victory in the UEFA Champions League final over Inter Milan was historic for a number of reasons. Manchester City's win, heavily backed by UAE money, comes as Saudi Arabia and Qatar look to ramp up their investment in the sport. The Gulf states have sought to use sport as an economic diversification tool in recent years as well as an attempt to improve their international image.

 

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