Overstock.com, one of the biggest names in e-commerce, is ditching its name for something just as recognizable: Bed Bath & Beyond.
Calling the acquisition a “significant and transformative step,” Overstock CEO Jonathan Johnson said in a press release that “combining the strengths of the Overstock operational model and the Bed Bath & Beyond brand will create a powerful synergy.” Perhaps using the recognizable name could give Overstock sales a lift, which have sagged in recent quarters mirroring its rivals’ pains, including Wayfair. Both have experienced aafter a pandemic=induced boom in 2020 and 2021 when many customers, unable to travel or go to the office, spent money redecorating their homes.
Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше: