Curtailing beef production wrong move when global demand rising, says Meat Industry Ireland

Specifically on reducing emissions, the industry is focused on finishing animals earlier by using better genetics and on-farm management practices. “This has the potential to abate as much as 0.82MT CO2 equivalent by the end of the decade,” Crammond claims. “The industry is currently looking at how we could financially incentive farmers to finish their cattle earlier by way of sustainability bonuses.

Notwithstanding these initiatives, Crammond questions the fairness of the metrics used to judge the sustainability of the industry. “The EPA [Environmental Protection Agency] estimates that agriculture is responsible for 38 per cent of national greenhouses emission, but there are issues with the accounting methodology,” he says. “As someone with a[n] MSc in Environmental Sciences, and having worked on these issues over many years, I am very familiar with the science.

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