Subdial Wants You to Trade Your Patek or Rolex Just Like Stocks

Subdial’s strategy to open up this market also makes things more fun for those who just focus on Rolex and Patek big hitters. A new suite of features enables users to treat a collection more like an investment portfolio by registering a collection, tracking current market prices, setting buy and sell alerts, and receiving price guidance. Crucially, it also identifies potential transactions from within the wider network.

Unlike a peer-to-peer marketplace, all fulfillment thereafter—payment, authentication, servicing, insurance, shipping—is carried out by Subdial, enabling clients to trade anonymously but securely. It’s all a long way from the days of sounding out dealers down London’s Portabello Road, but also from the time-consuming efforts and high fees associated with marketplaces and online dealerships.

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