Motorsports Are Essential to Business, Say Maserati Executives

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The Maserati MCXtrema puts the focus back on racing for the brand. Here's what this track-only homologated car is all about.

Maserati has its roots in racing, but the modern-day incarnation of the brand hasn't shown much motorsports prowess, that is until recently.

Entering Formula E, Maserati has had a mixed bag of results in the electrified race series, but a new track car known as the MCXtrema cements the importance of Maserati's Motorsports division. Chief Commercial Officer Bernard Loire says that motorsports is essential to Maserati's future from a technological, financial, and company morale perspective.

Standing in the day's first marine layer break, Maserati's executives shine next to the reflective chrome paint job adorning

 

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