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Japanese companies drop stars of scandal-tainted Johnny's entertainment company

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Several Japanese companies have decided to stop using stars who are represented by Johnny & Associates, an entertainment company at the center of a sexual assault scandal.

FILE - Sho Sakurai, a member of Japanese pop music band ARASHI, listens to a question during an interview with The Associated Press in Tokyo on Sept. 17, 2020. Beverage maker Asahi Group Holdings known for its Super Dry beer will no longer air its ads featuring Junichi Okada, Toma Ikuta and Sho Sakurai, the company said Tuesday, Sept. 12, 2023, and there are no plans to sign singers, dancers or actors affiliated with Johnnys.

Critics say the mainstream news media kept silent because it didn’t want to lose access to Johnny’s stars for their programming. But public opinion has shifted dramatically in recent months, with the wave of companies dropping Johnny's expected to grow. Although speculation is rife that TV shows may drop Johnny's stars from their programming, such shifts may be gradual. In the past, critics say Johnny's had the power to penalize program producers if their stars were passed over for rivals.

 

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