Recently, a Denver Post columnist wrote the opinion piece “The Colorado Option is already
Oscar Health simply couldn’t compete in Colorado’s strong health insurance market. The company was never able to enroll more than 3,700 people in its health plans in any given year. Failure to attract customers means that their product simply wasn’t attractively priced for consumers. The company also pulled out of Arkansas, which does not have the Colorado Option.
In a free market system like ours, some companies will be unable to compete, some will make bad decisions, and others will succeed and grow because of better prices or services.
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