Big Companies Freezing Their Advertising On YouTube Because Of Controversial Comments

that the food giant decided to freeze its advertising on YouTube worldwide while investigating the case.Google, the owner of YouTube, asking to state what steps will be taken to eliminate this type of content from their platform.“Any content, including comments, that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube.

According to the spokeswoman, total ad spending on the controversial video content mentioned was less than $8.000 in the last 60 days, and YouTube plans to refund that budget to the advertisers. This is not the first time this platform has been under fire for similar scandals. Two years ago, several major advertisers pulled spending from YouTube, including Procter & Gamble, Marks & Spencer, Audi, and even some British public sector agencies, after ads surfaced next to extremist and violent content.

YouTube has also faced criticism in 2017 for hosting inappropriate videos meant for kids, but according to the vlogger Matt Watson, the situation is now far worse, as the mentioned wormhole engulfs the user very fast, even if they use a brand new account, that has no ties with sexually exploiting content.

The majority of revenue for Alphabet Inc., the company that owns both YouTube and Google, comes from advertising. Last year they earned nearly $137 billion, a rise of 23% compared to the previous period.I am the CCO and co-founder of a prominent independent full-service ad agency in the Balkan country of Macedonia, named '1on1 Agency'. For the last 10 years i am the host and Executive Producer of the highest rated talk-show in Macedonia, called 'One on One' ....

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Источник: MSNBC - 🏆 469. / 51 Прочитайте больше »