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Airbnb is buying HotelTonight, its biggest acquisition yet

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HotelTonight offers last-minute hotel bookings, seeking to tap into unused inventory largely in urban areas. Airbnb said the company fits into its model.

, seeking to tap into unused inventory largely in urban areas, and the app has been a travel-industry darling since it launched in 2010.

Airbnb said HotelTonight appealed to it because the company fits into Airbnb’s model and will help it cater to growing consumer demand for same-day bookings. HotelTonight’s app and website will continue to operate independently, but Airbnb will consider eventually integrating its boutique hotels and bed-and-breakfast listings onto its site. Once the acquisition is complete, HotelTonight founder and Chief Executive Sam Shank will report to Greg Greeley, Airbnb’s president of homes.

HotelTonight has leaned toward boutique hotels that offer quirky guest experiences with board games or pillow-fight kits in the lobby. “Hotels are catering to this idea of providing experiences, Instagram-able moments for millennials, and we help people get this for a great price,” Shank said during the October interview.

 

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Hmmm..... think I might just up the nightly rate of my AirBnB listing then

I've yet to find any real deals on the HotelTonight site. Why does the site even exist?

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