‘Taylor Swift: The Eras Tour’ will be a blockbuster — and might shake up the movie business

📆 11.10.2023 4:02:00
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Swift and Beyoncé are heading into cinemas in deals made directly with AMC Theaters that circumvent Hollywood studios and, for now, leave streamers waiting on the sidelines.

By Jake Coyle, Associated PressTaylor Swift performs during the opener of her Eras tour in Glendale, Ariz., on March 17, 2023. Swift is releasing her"Taylor Swift: The Eras Tour” concert film on Oct. 13.

Concert films, of course, aren’t anything new. Just last month, the Talking Heads classic “Stop Making Sense” returned to theaters for a decades-later encore. But “The Eras Tour” heralds something new and potentially game-changing in the movie industry. Few acts can do what Swift and Beyoncé can. Their expected success is unlikely to be replicated. But “The Eras Tour” could be the start of an expansion of what, exactly, a movie theater can be. Think the Sphere, only much cheaper and in most towns.

It’s arriving uncommonly fast, too, just a little over two months since the SoFi shows. Speed was one reason Swift’s father, Scott Swift, is said to have sought out a direct deal with AMC. Swift produced the film, herself, and, with 274 million followers on Instagram, didn’t need a studio to promote it.The pop star’s apparent relationship with Kansas City Chiefs tight end Travis Kelce has only further brightened the spotlight on the movie.

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'Taylor Swift: The Eras Tour' will be a blockbuster — and might shake up the movie businessMovie theaters are readying for an onslaught like they’ve never seen before beginning Friday when “Taylor Swift: The Eras Tour” debuts. The concert film compiled from several Swift shows at Southern California’s SoFi Stadium is expected to launch with $100 million, or possibly much more. “The Eras Tour” heralds something new and potentially game-changing in the movie industry. Swift and Beyoncé are two of the biggest stars on the planet and are both heading into cinemas, the latter in December.
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