SAB, South Africa’s biggest brewery, has evidently had enough of the country’s burgeoning craft beer scene and is thus putting some drastic plans in place to shut it down.
Speaking exclusively to Food24, Ms Lirpa Loof, a Red and Yellow school marketing student currently doing her internship at SAB, said she felt compelled to make known to the public what she heard in a recent marketing brainstorm.
food24 SAB struggle to compete with Craft Beer because more people enjoy craft beer and it hurts SAB pocket. SAB this is a free market and little competition is good that mean you as SAB must change their backward thinking. Mafia lifes in Italy not in South Africa. FreeMarketCraftBeer
food24 Never
food24 Rats are leaving the allready sunked ship
craft beer and SAB - they don't need to act - the craft beer industry is just maybe declining all ready and then there are the new craze - Gin
food24 Very bold strategy
food24 Eish another job losses, 😭😭
food24 Pity, the only SAB products that were actually drinkable.
food24 Lame.
food24 Hahahahaha!
food24 April Fool!!!!🤔🤔
food24 This must be a April fools joke. SAB knows that their money comes from the public, including craft beer producers.
food24 SABreweries can we please not strong arm establishments who are also supporting small business for the sake of profits. What you need to do is assist these smaller breweries in gaining market share. 90% of what we drink is from SAB. You already have monopoly over the industry
food24 SAB does not want to put taps in at smaller bars so how must we survive? Other companies puts in craft taps without hesitation, it would be wonderful to have SAB on tap at our “small” pub!
food24 Good one.
food24 Ms April Fool
food24 Craft lives on! The freedom to drink what we want is a basic human right.
food24 April Fools alert 🤣🤣'Pointy bearded hipsters' hahaha, that gave it away.
food24 For real?
food24 😳😳😳😳😳😳😳 What a fk no hell break loose 😠😠😠😡 no they can't do that
food24 🤣
food24 Another April fool's joke, trying to one up eNCA
food24 This is not how April fool works
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