Somehow, heartbreak feels good in a place like CinemaCon — where no matter how many hits the motion picture industry has taken over the last year , exhibitors from all over the world unfailingly come together to exude enthusiasm about the moviegoing experience and optimism about the future of cinema. Flag bearers for the Motion Picture Assn., the National Assn.
It doesn't help that the average length of the theatrical window significantly shrank after the COVID-19 pandemic shut down movie theaters for more than a year. At Tuesday's presentation, exhibitors pleaded with distributors to take a leap of faith and commit to releasing movies in cinemas year-round — not just during times that have historically seen heavier foot traffic.
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