Looking further into 2024, big changes coming to text communications are going to have profound effects on marketing, sales and audience experience, from reduced friction and improved security to enhanced features and branding opportunities. As Russian Troops Broke Through Ukrainian Lines Panicky Ukrainian Commanders Had No Choice But To Deploy One Of Their Least Prepared Brigades
Businesses will be able to exert more control over their brands and text communications than with SMS, as RCS allows for longer messages, larger files, more videos and images, group conversations, and cross-app connectivity. Link data, polls, quizzes, surveys, and feedback or review requests are all ways to use texts to collect valuable first-party data from your audience in an organic and engaging way.. With numbers too big to ignore, we’ll see more channels and CRMs integrating OTT standards and capabilities in order to meet audiences where they live—their phones., there remain other OTT walled gardens that the text industry needs to scale to ensure consistent communications across touchpoints for our customers.