Former Starbucks CEO Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales.In a LinkedIn post published over the weekend, Schultz said many people had reached out to him after Starbucks reported weaker-than-expected quarterly sales and earnings last week.The Seattle coffee giant said revenue dropped 2% in the January-March period as store traffic slowed around the world.
But Schultz said coffee is what differentiates Starbucks and reinforce the company’s premium positioning."The go-to-market strategy needs to be overhauled and elevated with coffee-forward innovation," he said.Narasimhan did announce plans for coffee pop-up stores in the U.S. and elsewhere last month. Starbucks plans to use the stores to experiment with limited-edition coffee drinks, teach younger customers about coffee and learn about customers' preferences.
Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:
Россия Последние новости, Россия Последние новости
Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей
Ex-CEO Howard Schultz says Starbucks needs to revamp its stores after big earnings missIn its latest quarter, Starbucks reported a surprise decline in same-store sales and slashed its full-year forecast.
Источник: CNBC - 🏆 12. / 72 Прочитайте больше »
Former Starbucks CEO says company needs to revamp its stores after big earnings missFormer Starbucks CEO Howard Schultz weighed in Sunday on the coffee chain’s dismal latest quarterly report, saying he believes the company will recover if it improves its U.S. stores.
Источник: NBCNewsHealth - 🏆 707. / 51 Прочитайте больше »
Starbucks' 'fall from grace': Howard Schultz says company needs to fix US operationsHoward Schultz, the former Starbucks chief executive, posted on social media what he thinks the global coffee giant needs to do to fix its U.S. operations
Источник: FoxBusiness - 🏆 458. / 53 Прочитайте больше »
Starbucks founder Schultz says company needs to refocus on coffee as sales struggleFormer Starbucks CEO and founder Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales
Источник: ABC - 🏆 471. / 51 Прочитайте больше »
Starbucks founder Howard Schultz says company needs to refocus on coffee as sales struggleHoward Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales.
Источник: komonews - 🏆 272. / 63 Прочитайте больше »
Starbucks founder Schultz says company needs to refocus on coffee as sales struggleFormer Starbucks CEO and founder Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales.
Источник: wjxt4 - 🏆 246. / 63 Прочитайте больше »