Bumble's billboard ads sneered at celibacy as an alternative to dating — and the company got stung

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The dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online.

FILE - A phone with an App Store selection of the dating app Bumble is pictured Thursday, Aug. 29, 2019, in Oklahoma City. The company backtracked Monday, May 13, 2024, apologizing for billboards that bore the message You know full well a vow of celibacy is not the answer, juxtaposed with an introduction to the new Bumble. –

The company also plans donations to the National Domestic Violence Hotline and other organizations to support global efforts to “support women, marginalized communities, and those impacted by abuse.” The company said it will also offer the billboard space to these same organizations for ads of their choice.

 

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