A Promotion Playbook: Insights From The Entertainment Industry

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Nelly Voukaki Новости

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Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights, has 16+ years of experience in the digital media sector. Read Nelly Voukaki's full executive profile here.

Today, we live in a world where competing for attention from your dream customer is an intimidating challenge. It has been found thatsay their biggest challenge is generating traffic and leads when dealing in B2C. Becoming a master at the art of promotion could be likened to attaining a black belt, but it is the difference between success and failure across all industries.

This article will explore how these tactics can be extended to other industries as lessons learned, with those outside of entertainment being able to benefit from elevated promotional campaigns. I’ll uncover three actionable tactics that I have monitored through working with global leading clients in the industry, which will help deliver promotional excellence across a plethora of sectors.

Although the streaming industry succeeded in thinking outside the box, some services came under scrutiny when existing customers were served with the news that they would be required to pay additional fees to remove advertising. If your customers start to feel taken advantage of, you may lose their business altogether with one angry click of a"Cancel Subscription" button.

 

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