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Prime TV Philippines started its digital TV broadcast on May 27, Monday, as announced by DWPM Radyo 630, a joint venture between Romualdez’s Prime Media Holdings Corporation with Lopez-led ABS-CBN Corporation. These channels use the digital frequencies of Broadcast Enterprises and Affiliated Media Incorporated , a broadcast company wholly owned by Bethlehem Holdings Incorporated, an investee company of Ayala-led Globe Telecom Group Retirement Fund.
Prime Media is a subsidiary of Romualdez’s holding firm, RYM Business Management Corporation. It uses the broadcast franchise of another Romualdez company, Philippine Collective Media Corporation .PCMC is a media organization founded by Romualdez in 2008, and is now a subsidiary of Prime Media.