the consumer earbuds business. The move is shocking, as Jabra's parent company made the announcement at the same time it. Peter Karlstromer, CEO of parent company GN, said the decision is “part of our commitment to focus on attractive markets where we can deliver profitable growth and strong returns.” product lines. In late 2023, it pivoted the Elite line towards the premium segment in a move designed to compete with industry heavyweights.
Jabra will reduce the inventory of the to-be-discontinued products, and it expects to complete the wind-down by the end of the year. However, GN says it will service and support its devices “for several years.” Although a bit farther under the radar than obvious competitors like AirPods, Jabra made some high-quality audio gear. Engadget’s audio expert Billy Steele called the 2021 Jabra Elite 3 “the new standard for affordable wireless earbuds,” as the companyThis story and headline have been updated to note that Jabra's parent company made the announcement it was exiting the headphone business the same day it released new earbuds, not the day after.