This finance app rebrand is painfully Gen Z (and I love it)

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Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.

Collaborative earning app Fluz has unveiled a playful new identity that's re-energising the world of financial branding. With a fresh visual revamp packed with personality, the new design aims to capture the imagination of a contemporary audience with its bold design and immersive touch points. , yet Fluz's new look proves that punchy and impactful visuals play a big part in creating a memorable identity.

The brand's playful spirit can be seen reflected in its logo – a portal into Fluz's confident and creative spirit."The Fluz logo was designed to be a bold and confident wordmark, reflecting the brand's mission of maximizing money," Arthur says."The goal was to create a powerful visual anchor that would resonate at a large scale, helping to build brand equity and connect with both current and potential users effectively.

However, it wasn't a project without hurdles, as Arthur explains:"The biggest challenge was ensuring the new identity remained true to Fluz’s mission while appealing to a younger audience." While the team embraced the free-flowing spirit of the younger demographic, Arthur says"Balancing the playful elements with the need for a credible and trustworthy financial platform required careful consideration.

 

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