Do you ever find it frustrating that a given service seems divided between multiple companies operating independently within the tree industry? For instance, if you’re looking to have a tree removed from your land, you will often have to engage several different contractors: one to cut the tree down, one to clear the resulting clutter, one to remove the stump, etc. This fractured nature of the business is nonsensical and makes life more difficult for you and the companies themselves.
Engel goes on to elaborate that she found the entire competitive mentality of the industry to be confounding, feeling that they were all working toward the same goal yet incessantly stepping on one another’s toes in the process. Thus, “For the last decade, we have never considered other tree companies as competition; we have only looked to them as allies.
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