What happens when a business built on simplicity gets complicated? Dollar Shave Club's founder Michael Dubin found out

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Dollar Shave's Michael Dubin admits that a business built on simplicity can get complicated.

When Michael Dubin and Mark Levine foundedin 2011, their vision was pure and simple: For as little as $1 a month, customers could get high-quality razors delivered right to their door. DSC's mantra — "Stop paying for shave tech you don't need" — took a direct shot at the pricey name-brand razors sold in retail stores.

Just three years later, in 2015, Dollar Shave claimed 48.6 percent of the online razor market, shaking up giants Gillette and Schick, according to data from online retail consultancy Slice Intelligence. The company has grown to include a team of over 600 employees globally and has more than 4 million subscribers.

 

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This is excellent content.

CNBC tells you how to break memberships then promotes this story where the idiot made $1 Billion. I think it is stupid. It is not hard to buy a Merkur or feather razor and a box of 100 personna blades that will last you 5 years.

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