I’m hearing from people that we’re at sort of an inflection point when it comes to making sustainability a centerpiece of corporate branding.
The group talked about how this is implemented in sectors like commercial air, travel, and healthcare.Consumers employees want the transparency,” said Sarah Chapman, Global Chief Sustainability Officer at Manulife. “They really want to understand what's behind some of what's being said at the brand level.”“How do you take the organization along with you on the sustainability vision and journey?” asked MIT associate professor Abhinav Kumar.
Some of the conversation moved to regulation, which is a major issue for so many firms and leadership teams.One of the things that I’m watching and I'm conscious of is, as it becomes more of a regulatory requirement, that we lose the emotional, you know, brand play, that sustainability will go live in finance and risk,” Chapman said.
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