Microsoft's Satya Nadella uses a subtle fear tactic to win cloud business away from Amazon

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 17 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 51%

Россия Новости Новости

Россия Последние новости,Россия Последние новости

When Microsoft CEO met with the CEO of advertising giant WPP, Nadella subtly reminded him of the risk of choosing the wrong cloud company.

He politely listened to Read talk about WPP's digital needs for nearly a quarter of an hour before gently saying,"We don't want you to think of this as just building an app on our platform. We want to enable you to build your own platform."Nadella was reminding Read that unlike giant cloud provider Amazon, Microsoft isn't competing with WPP. It isn't a retailer competing with WPP's customer's either.

Nadella's sales pitch is simple, and one used not just with ad agency giant WPP but with retailers, an industry Amazon has really clobbered: Do you trust a technology partner to store their data, handle their transactions, know the most intimate details of their business, if that tech partner is also a competitor?

 

Спасибо за ваш комментарий. Ваш комментарий будет опубликован после проверки
Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:

 /  🏆 729. in RU

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Microsoft CEO Nadella says he'd be 'disgusted' by celebrating the company's $1 trillion market capMicrosoft recently briefly hit the milestone of a $1 trillion market cap, a 230% increase since Satya Nadella became CEO. Why are Indian men running our major tech companies?
Источник: CNBC - 🏆 12. / 72 Прочитайте больше »

Satya Nadella says that even with the company's massive success and $1 trillion market cap, Microsoft employees have a bad habit of 'not being able to push ourselves'How do you keep people motivated at the most valuable company in the United States? Microsoft CEO Satya Nadella has some ideas. It's a shit company to work for with shit products. Who? Mandela ? Stock options syndrome
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

The CEO of VMware implies that in the cloud wars, the company's heart really belongs to Amazon, not its new friend MicrosoftAt a behind-the-scenes Q&A, Pat Gelsinger explained that VMware still viewed Amazon as its main cloud buddy.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

Microsoft, Google and others 'are making little or no impact' on Amazon's cloud dominance, according to an analysis of their quarterly earnings reportsDespite massive growth in the market and in double-digit growth by companies like Microsoft and Google, Amazon Web Services remains unstoppable.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »