Google’s best bet to hold on to its search market share might be an ad campaign

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Google Search,Apple,Search Engine

Google is facing a massive threat to its advertising business. And its best bet may be to advertise itself.

) is staring down what could be the biggest threat to its search and advertising business after a US court ruled. Google will appeal the decision, but if the tech giant fails to overturn it, Judge Amit Mehta could require the company to give up its distribution deals with smartphone makers Apple and Samsung.) and Samsung billions of dollars to make Google Search the default search engine on its devices.

“I think that they would start a campaign that would advocate for people to choose Google,” explained Deepwater Asset Management managing partner Gene Munster. “I think that they would save $25 billion. And I think the biggest potential loser in the whole conversation is Samsung and Apple."According to information provided via Mehta’s ruling, Google paid Apple $20 billion in 2022 to make its Google Search the default search option on its various devices.

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