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Ted Baker to relaunch UK online business after shutting stores

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The group’s US brand owner has struck a partnership with United Legwear & Apparel Co which will relaunch e-commerce operations in the UK and Europe.

The group’s US brand owner has struck a partnership with United Legwear & Apparel Co which will relaunch e-commerce operations in the UK and Europe.

Ted Baker was founded by Ray Kelvin in 1988 in Glasgow, and the brand’s clothing and accessories are widely recognised for their patterns and florals. The partnership with see United Legwear & Apparel Co manage Ted Baker’s e-commerce operations in the regions. Jarrod Weber, global president for sports and lifestyle at Authentic, said: “Consumers value and appreciate the Ted Baker brand and its British style.

 

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Ted Baker owner picks US partner to run UK online business after shop closuresAuthentic will announce on Wednesday that United Legwear and Apparel Co will take over the management of the Ted Baker brand in Britain and Europe days after its remaining stores were shut, Sky News learns.
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