, the business Banana Guy dressed up for, pitched a product that could core a banana and fill it with a spread of the user's choice. The company was founded by Renee Heath and Bechara Jaoudeh two years ago, when the latter realized there was no kitchen appliance that combined his two favorite things: bananas and Nutella.
Here's what their pitching process looked like, as well as their advice for other small-business owners.We first met Banana Guy just after he had put on his banana suit. The day's pitches had only just begun, and Banana Loca was no. 38 out of about 350 pitches, even though they'd arrived at 6:05 am.Another guy put on an inflatable shark suit nearby, showing how popular gimmicks were to the pitching process.
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