Maxim is the first ride-hailing service in South Africa to target the mass market.In just a year, the international company has launched its services in Cape Town and four other cities, offering rides at affordable prices.
No need to wait for special circumstances to book a ride to work, send things with a courier or order home delivery of groceries or food – affordable prices allow people from different backgrounds to use a new service more often. Maxim's partners will have the right to use its software and be able to launch a ride-hailing service in their city under the Maxim brand. This format of work will allow the company to expand to the maximum number of South African cities, including the small towns not covered by other ride-hailing apps.
“We’ve created a service for ordinary people. Passengers want to spend their money efficiently and drivers look for additional opportunities to earn money. A service with decreased prices offers a solution for both sides.