After 155 years, the Campbell Soup company is changing its name

The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.

People are also reading… Although soup is an important part of Campbell’s business, it’s now a smaller portion of its sales.Legacy food companies like Campbell are pivoting to gain a larger share of the snack market, valued at more than $200 billion by market research firm Circana. “Snacking is a large, attractive, and durable category that continues to grow in importance with consumers,” Kellanova said at the time.

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Campbell Soup Company is changing its name after 155 yearsCampbell's Soup Company will now be known as The Campbell's Company.
Источник: clevelanddotcom - 🏆 301. / 63 Прочитайте больше »

Campbell Soup dropping 'soup' in name to become 'The Campbell's Company'Campbell Soup is dropping 'soup' from its name to become 'The Campbell's Company,' a pivot symbolizing the company's shift to other packaged food such as Goldfish snacks.
Источник: KSLcom - 🏆 549. / 51 Прочитайте больше »

The Campbell Soup Company is changing its name after more than 100 yearsAs we approach soup season, the Campbell Soup Company is dropping the soup.
Источник: nbcsandiego - 🏆 524. / 51 Прочитайте больше »

Campbell Soup Company planning to drop 'soup' from its nameCampbell's is known for its soup, but the company is hoping to change its name in an effort to ensure people know it sells other foods, too.
Источник: CBSNews - 🏆 87. / 68 Прочитайте больше »